How to make WordPress faster

Optimization works best when you measure the real site and fix the largest bottleneck instead of installing random “speed” plugins.

Start with the big costs

1. Use capable hosting for the site's workload.
2. Remove plugins and scripts that do not earn their cost.
3. Resize and compress oversized images.
4. Keep font families and weights under control.
5. Use caching appropriate to the site.
6. Choose a theme and builder workflow that do not add needless front-end complexity.

Then measure again

Performance changes after ads, analytics, forms, embeds and commerce scripts arrive. Test representative pages, not just the homepage.